History and Geography??“the Foundations of Culture

History helps define a nations mission, how t perceives Its neighbors, how It sees its place In the orb, and how It sees itself. The record of a country is essential in come acrossing many an(prenominal) aspects of a civilization. One so-and-sonot fully understand how businesspeople negotiate, how they conduct business, their attitudes toward alien investment, the sub judice system, and other aspects of the marketplace/business system with forbidden a historical perspective. A historical perspective helps prep ar an International marketer for many of the heathen differences that often cause misunderstandings and In many cases, mistakes.While a racketeer may not be able to transport a persons attitude or behavior, if you have an historical perspective of why they react as they do, you can gain insights that can possibly make it easier to adapt your strategies for a roaring outcome. To understand, explain, and appreciate a peoples image of itself and the attitudes and un conscious fears that reflected In its view of foreign cultivations, it is necessary to study the culture as It Is now as easily as to understand the culture as It was-?that is, a countrys history.Loyalty to family, to country, to community, and to social groups and he strong drive to cooperate, to work together for a common cause, fan out many facets of Japanese behavior and have historical roots that employment back thousands of years. To understand, explain, and appreciate a peoples image of itself and the fundamental attitudes and unconscious fears that atomic number 18 often reflected in its view of foreign cultures, it is necessary to study the culture as it is now as well as to understand culture as It was, that Is, a countrys history.An awareness of the history of a country Is particularly effective for understanding attitudes about the role of overspent and business, the relations between managers and the managed, the sources of worry authority, and attitudes toward foreign Macs. History is what helps define a nations mission, how it perceives its neighbors, and how it sees its place in the world. To understand a countrys attitudes, prejudices, and fears it is necessary to look beyond the surface or stream events to the Inner refinement of the countrys entire past for clues.Geography Is a study of the forcible characteristics of a particular region of the earth. Involved in this study are climate, topography, and population. The interaction of the physical characteristics is one of the principal determinants of a countrys customs, products, industries, call for, and methods of satisfying those indigences. trade is concerned with satisfying the needs of people. International trade seeks out the building block world as its marketplace.Therefore, for an International marketer to know how to satisfy the needs of the International factors of the peoples needs are. International marketer must know that sundry(a) climates and topographies do exi st and that they are vital in shaping the selling plans that an international marketer must make. As an example, a producer interchange machinery in the tropics would have to realize that special protection is involve to keep a machine running properly in wild and humid climates. Study of geography is important in the evaluation of markets.Marketers need to be knowledgeable about the effects of geographic diversity on the economic profiles of various nations. Climate and topography are examined as facets of the broader and more important elements of geography. Knowledge about geography, the climate and physical terrain when appraising a market influences marketing from product adaptation to ore profound influences on the development of marketing systems. Climatic features affect the uses and functions of products and equipment.Companies looking to build manufacturing plants in countries with more braggy pollution regulations than they have at home are finding that regulations everywhere are becoming stricter. Many Asian governments are drafting clean regulations and strictly enforcing existing ones. A strong motivator for Asia and the rest of the world is the realization that pollution is on the verge of getting completely out of control. Neither Western Europe nor the rest of the industrialized world are free of environmental mage rivers are polluted and the atmosphere in many major urban areas is far from clean.The very process of controlling industrial wastes leads to another and perhaps equally critical issue the disposal of unsettled waste, a by-product of pollution control. Estimates of hazardous wastes collected annually occur 300 million tons the critical question is disposal that does not move the problem elsewhere. The business community is responding positively to the notion that the rivet must be on the global environment rather than the choice of the air, land, and water in our own backyards.An International Chamber of Commerce patienc e Forum on the environment reflected a shift in company attitudes toward environmental issues away from a reactive and largely defensive posture to a proactive and constructive approach. Some disbeliever may fade away such statements as window dressing and they could be, but the beginning of change is awareness. Responsibility for cleaning up the environment does not rest altogether with governments, businesses, or activist groups. Each citizen has social and moral responsibility to accommodate environmental protection among his/her highest goals.