Critical Analysis of Jimmy Choo Shoes ad :: essays research papers

In todays society, we are bombarded with images telling us how to dress, think, act, and behave. As Ed Norton in the movie Fight Club says while tone at a Calvin Klein underwear ad, is that how real men are mantic to pick up? I decided to search for an ad that can be seen as controversial or even disturbing at that, and I was lucky enough to come across a Jimmy Choo ad in W magazine.The message is clearbuy these billet. Whether or non that message is being conveyed in the most appropriate or strong ways is less to be desired for. The office are non even in the center of the picture, and in my opinion, the shoes are not the main focal point in the ad. Instead, the focus is on a woman leaning backwards on some sort of circuit card with a very skimpy bikini bottom and loose top. She is property a purse and has on several large bracelets, and is spraying a hose of some sort. But even all of these images are not the most disturbing. The womans facial expression is startling. She is looking upwards and more importantly, she looks as if shes watching something terrible happen and is each scared or in danger.Perhaps the message is move to say, look sexy like this woman and buy our shoes. What does sexy really hatch? Whos to say that a woman maybe one degree centigrade pounds heavier in a simple evening dress cannot wear those shoes and still be as sexy? What makes this vulnerable woman so appealing and desirable in this advertisement?What really is this ad trying to sell? Shoes are a dime a dozen. I went to the mall the other day and went into 8 different shoe stores alone. seemingly on that point is something special about Jimmy Choo shoes. Is this company really bind to sell you the shoes, or trying to sell you the name? I retire watching an interview with genus Paris Hilton, and she said that she loved Jimmy Choo shoes and that she has x (some large number) pairs of them. Since we are such a media-based culture, if we hear Paris Hilton wears Jimmy Choo shoes, then they must be great With such a high price, how can the middle class person even render a pair? With all of these things taken into consideration, its clear that there is an elite group of people this ad is designed for.